Website Privacy Policy (U.S. Dental Practices)
Last Updated: September 16, 2025
This Website Privacy Policy applies to Lifetime Dental (“we,” “us,” or “our”) and our website and any pages we own or control (collectively, the “Site”).
Important HIPAA Note: This Website Privacy Policy explains how we collect and use personal information through our Site (such as contact forms, online scheduling, payments, and cookies). It is not the HIPAA Notice of Privacy Practices (NPP), which governs how protected health information (PHI) is used and disclosed in clinical care. Our HIPAA NPP is available upon request from our office.
1. Information We Collect
We may collect the following categories of information:
- Identifiers and contact details such as name, email address, phone number, or mailing address when you submit forms or request appointments.
- Health or appointment context you voluntarily provide (for example, reason for visit). If your submission includes PHI, it is handled in accordance with HIPAA once received by our systems or HIPAA-compliant vendors.
- Internet and technical data such as IP address, device or browser type, pages viewed, and time spent on the Site, collected through cookies and similar technologies.
- Payment or financing information submitted through third-party payment processors or financing providers (this information is processed by those providers and not stored on our Site).
- Testimonials or reviews you submit or authorize us to publish.
- Approximate geolocation derived from your IP address.
Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children without verifiable parental consent.
2. How We Use Information
We use information collected through the Site to:
- Respond to inquiries, schedule appointments, and communicate with you.
- Process payments or facilitate financing requests.
- Operate, maintain, and improve the Site, including security and analytics.
- Send transactional or administrative communications, and marketing messages where permitted by law.
- Comply with legal, regulatory, and safety obligations.
3. Cookies, Analytics, and Tracking
We use cookies and similar technologies to help the Site function and to understand how visitors use it. We configure analytics tools to avoid the collection of protected health information and instruct vendors accordingly. You can manage cookies through your browser settings; some features of the Site may not function properly without cookies.
4. reCAPTCHA and Bot Protection
We may use Google reCAPTCHA to protect forms from spam or abuse. If reCAPTCHA is used, Google may collect device and usage data subject to its own privacy policies and terms. Required disclosure:
“This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.”
5. Vendors, Disclosures, and HIPAA Business Associates
We may share personal information with trusted service providers who help us operate the Site (such as hosting, email or text messaging services, scheduling platforms, payment processors, analytics, and security providers). These providers are contractually restricted to using information only for our purposes.
When PHI is involved, we work with HIPAA Business Associates under appropriate agreements and safeguards. We may also disclose information when required by law, to protect safety, or in connection with a business transfer. We do not sell protected health information.
6. Data Security
We implement administrative, physical, and technical safeguards appropriate to the sensitivity of the information we collect. These measures are designed to protect personal information and electronic PHI in a manner consistent with applicable laws and regulations.
7. Information Retention
We retain information for as long as necessary to provide services, comply with legal and recordkeeping requirements, resolve disputes, and enforce agreements. Clinical records are retained according to healthcare laws and professional regulations.
8. Your Choices and Rights
You may opt out of marketing emails using the unsubscribe link provided in those messages. Transactional or administrative messages may still be sent. Where required by law, you may also have rights to access, correct, or request deletion of certain personal information.
9. Children’s Privacy
The Site is not intended for children under 13. If you believe a child has provided personal information through the Site, please contact us so we can take appropriate action.
10. Breach Notification
In the event of a breach involving unsecured protected health information, we will provide notifications as required by HIPAA and applicable state laws.
11. Third-Party Links and Services
Our Site may contain links to third-party websites or embedded services. We are not responsible for the privacy practices of those third parties, and their policies govern information they collect.
12. Not for Emergencies
Online forms and messages are not monitored continuously and should not be used for medical or dental emergencies. In an emergency, call 911 or seek immediate care.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be reflected by the “Last Updated” date at the top of this page.
14. Contact Us
Lifetime Dental
4151 Brockton Ave
Riverside, CA 92501
Phone: (951) 709-0504
